Founded in November 2021,FRESH ERA is a pioneer in China's pet food industry.As the first mid-to-high-end brand to realize a full-chain closed-loop,we oversee every stage—from live breeding and slaughter to R&D and final testing—delivering total peace of mind for millions of pet owners.
At FRESH ERA,we treat dogs and cats as our own children,respecting their unique individuality with the belief that the best nutrition is one that is perfectly matched to them.To uphold this philosophy,we created the exclusive"Fresh Pyramid"Formula Standard.Focusing on ingredient quality,professional ratios,and safety stability,we fully implement"Child-Grade Food Standards"to provide pets with superior,professional,and secure nutritional solutions.
With exceptional product quality and professional pet care philosophy,FRESH ERA has partnered with over 1,500 offline stores nationwide.We are deeply optimizing the mid-to-high-end pet service landscape,making premium pet food and scientific nutrition solutions accessible to more pet families.




